Animated explainers
Your products explained, as fast as you build them.
On-brand animation for launches, onboarding, and social, bought in 30-second credits. Every piece is scripted, animated, and checked by a person before it ships.
Built for teams with a product, solution, or service that's hard to explain in one sentence.
What's included
Motion tells 10,000 words.
On-brand animated video for launches, onboarding, sales, and social, bought in 30-second credits each quarter. Scripted, animated, and checked by a person.
Feature launch videos
Show what's new in 30 seconds, ready for the launch post and the changelog.
Product onboarding
Walk new users through their first steps, one short piece per step.
Sales enablement clips
A clip reps can send before the demo, so calls start further along.
Homepage explainer
Answer "what does it do?" above the fold, in your brand.
Social cutdowns
Vertical or square cuts built to work on mute.
Animated diagrams
Data flows, integrations, and processes shown moving, not described.
Sample work
Three examples of what we can do.
Each sample runs 25 seconds, so each one uses a single credit. Zoom out, follow one thing, or tell one moment.
Wayline · Fleet charging
Zoom out
From one delivery to one route, one depot, one city, then the whole network.
25 seconds · 1 credit
Ledra · Accounts payable
Follow the invoice
One invoice, from the inbox to closed books, in six beats.
25 seconds · 1 credit
Zedly · Sleep and training app
One bad night
A short night, a moved workout, and a better Thursday, told on phone and watch.
25 seconds · 1 credit
Spec work. Ledra, Wayline, and Zedly are invented brands, made to show our process. They aren't real companies, and the names and figures in them are illustrative.
Credits
How do 30-second credits work?
One credit is 30 seconds of finished animation. Each piece uses credits by its length, rounded up, so anything under 30 seconds still uses one credit.
Every credit includes
- A script or outline written from your product and your claims
- Animation in your colours, type, and product UI
- Captions and licensed music
- Two revision rounds
- Files in 16:9, 9:16, or 1:1
How length counts
- Up to 30 seconds
- 1 credit
- 31 to 60 seconds
- 2 credits
- 61 to 90 seconds
- 3 credits
Credits can't be split across pieces. Unused credits roll over one quarter.
Starter
12 credits a quarter
6 minutes a quarter
About one 30-second piece a week for launches, onboarding, and social.
Growth
24 credits a quarter
12 minutes a quarter
Two pieces a week across launches, onboarding, sales, and social.
Scale
48 credits a quarter
24 minutes a quarter
Four pieces a week for several teams shipping at once.
Quarterly plans, billed monthly. Need more in a quarter? Add credits at your plan's per-credit rate. Pricing depends on how many credits you need, so we quote it on the call.
How it works
From a call to finished work.
- 01
30-minute call
We learn your product, what's shipping next, and how many credits a quarter you'll need.
- 02
Brand system
Your logo, colours, fonts, and product UI become rules every frame has to follow.
- 03
Script and storyboard
You approve the words and the frames before any animation starts.
- 04
Animation and delivery
Checked by a person, revised twice if needed, and delivered in the format you choose.
FAQ
Questions we hear a lot
What does it cost?+
It depends on how many credits a quarter you need. Book a 30-minute call and we'll give you an exact number, not a range.
What counts as a credit?+
One credit is 30 seconds of finished animation. A piece up to 30 seconds uses one credit, 31 to 60 seconds uses two, and so on. Anything under 30 seconds still uses a full credit.
Can we split one credit into two 15-second clips?+
No. Each piece uses at least one credit, and each credit is delivered in one format: 16:9, 9:16, or 1:1.
Do you do voiceover?+
Not yet. Every piece ships with captions and licensed music, built to work on mute in social feeds.
How is this different from your UGC video?+
Explainers are animated product stories for software teams. UGC-style video is creator-style ads, mostly for consumer brands.
Let's talk
Want to see it in your brand?
Book a 30-minute call. We'll look at what you need to make, how much of it, and what it would look like in your brand.