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UGC & short video

Creator-style video at the volume paid social needs.

Creator-style ads, animated product shots, and short social video, scripted around your claims, with hook variants for testing.

Built for consumer brands running paid social. For software product stories, see animated explainers.

Spec concept · e.l.f.

What's included

UGC-style video and short-form ads

Creator-style video ads, animated product shots, and short social video, scripted around your claims and produced at the volume paid social needs.

01

UGC-style video ads

Creator-style testimonials and demos with scripted hooks.

02

Product animation

Packshots and stills turned into motion for ads and product pages.

03

Short-form social video

Reels, TikToks, and Shorts with on-brand captions and end cards.

04

Hook and edit variants

Multiple openings and cuts of each video for testing.

05

Localized versions

Translated captions for other markets.

06

Motion graphics

Animated logos and data visualisations for social.

How it works

From a call to finished work.

  1. 01

    30-minute call

    We learn your brand, your audience, and what you need first.

  2. 02

    Brand system

    We turn your guidelines, files, and examples into voice rules, visual rules, and templates.

  3. 03

    Production

    Send requests over as briefs. We produce, check against the brand system, and deliver.

  4. 04

    Review and scale

    You approve, we revise, and the system gets sharper with every round of feedback.

FAQ

Questions we hear a lot

What does it cost?+

We quote it on a 30-minute call, based on the volume you need and how often. You'll get an exact number, not a range.

Are these real creators?+

No. They're creator-style videos produced with AI, scripted around your approved claims, and reviewed by a person.

How is this different from your animated explainers?+

UGC-style video is creator-style ads, mostly for consumer brands. Explainers are animated product stories for software teams.

Can we test different hooks?+

Yes. Every video can come with several openings and cuts so you can find what converts.

Let's talk

Want to see it in your brand?

Book a 30-minute call. We'll look at what you need to make, how much of it, and what it would look like in your brand.