Writing & copy
Writing that sounds like you, not like a model.
Blogs, web pages, email, and ad copy, written to your voice and claims guide, fact-checked, and edited by a person before you see it.
Built for marketing teams that need steady, expert content without hiring a content team.
What's included
Copy that sounds like you (or better?)
Blogs, thought leadership, web pages, email, and ad copy, written in your voice and checked against your approved claims. Built to rank in search and to be quoted in AI answers.
Blog and thought leadership
Researched long-form articles your subject-matter experts are happy to put their names on.
Website and landing pages
Page copy and messaging hierarchy, structured for conversion and search.
Email and newsletters
Nurture sequences, launches, and recurring newsletters in a consistent voice.
Ad and social copy
Headlines, primary text, and captions in every length each platform needs.
Sales enablement
One-pagers, case studies, battle cards, and proposal language.
AI search content
Content structured so ChatGPT, Gemini, and Perplexity can find and cite you.
Track record
Years of content that performs.
We built content programs for Fortune 500 technology companies, medical device makers, and fast-growing startups, including the Dexcom blog from scratch.
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Google rankings for three competitive phrases Dexcom named as priorities.
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Increase in blog sessions quarter over quarter, with 12-minute average time on page.
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Higher conversion when a customer's first touch was the Dexcom blog.
“Generative was able to build a team for us that not only writes thought leadership content our peers respect but also does it in our voice.
“Generative is an invaluable partner for any organization. You'd have a hard time finding a more knowledgeable, reliable, and results-driven team.
“With deep B2B experience and broad strategic and creative capabilities Generative has been instrumental in producing content at scale.
“In under 12 months, our organic search traffic has doubled to 32% of all traffic and is now our highest source of traffic to Resource Center.
How it works
From a call to finished work.
- 01
30-minute call
We learn your brand, your audience, and what you need first.
- 02
Brand system
We turn your guidelines, files, and examples into voice rules, visual rules, and templates.
- 03
Production
Send requests over as briefs. We produce, check against the brand system, and deliver.
- 04
Review and scale
You approve, we revise, and the system gets sharper with every round of feedback.
FAQ
Questions we hear a lot
What does it cost?+
We quote it on a 30-minute call, based on the volume you need and how often. You'll get an exact number, not a range.
Will the writing sound generic?+
No. Every piece is written against your voice and claims guide, fact-checked, and edited by a person before you see it.
Who writes it?+
Our writers have produced content for Fortune 500 technology companies, medical device makers, and venture-backed startups. Models do the drafting; people do the judgement.
Will it rank, and show up in AI answers?+
We structure every piece for search and for AI answers: clear questions, direct answers, and specific facts that tools like ChatGPT and Perplexity can cite.
Let's talk
Want to see it in your brand?
Book a 30-minute call. We'll look at what you need to make, how much of it, and what it would look like in your brand.